I have a brand.
Writing now isn’t just about writing. There are probably hundreds of fantastic writers out there who have not a clue about how to market their product. I’m very lucky. I have a friend who is also well versed in the business end of the business. Kay Lockner from Author MBA taught a Snap Planning class for my local chapter of RWA. I enjoyed it quite a bit, but I also learned that an author has to have something that tells editors what her writing represents.
One of the best ways to do this is to have a brand — a statement that identifies what an author’s work is all about. Seems easy, doesn’t it? Just come up with a wonderful phrase that sums up her work. I suppose it is easy for other writers. They write historicals or contemporaries or paranormals. I have a problem though. I’m a “shape-shifter.” When people ask me what type of romance I write, I usually reply, “All of the above.” 
How could I develop a brand that would tell editors about the diversity of my stories? I finally decided to sit down, think about all my completed books and the ones I have in various stages of completion and figure out what they had in common. Kay’s worksheet full of adjectives to describe brands was a huge help. I narrowed it down to six terms. Then I played around with the arrangement of them until three popped out as perfect. Then I hit on the right combination of those terms. Voila! I had a brand that described everything from my paranormal series to my horse-racing trilogy to my lady-lit story to my historical. So what’s my brand?
Empowering, Old-fashioned Romance with Heart.